E 1 In what ways does your media product use, develop or challenge forms and conventions of real media products

Andrew Goodwin delivered a number of conventions as to what should be involved in a music video. In our music video we used various techniques described by Andrew Goodwin. Goodwin said that to be a good music video it has to have a relationship between the lyrics and visuals, a relationship between the music and the visuals, genres are complex and diverse in terms of music video style and iconography, record companies will demand a lot of close-ups of the main artist or vocalist, Voyeurism is present in many music videos, especially in the treatment of females but also in terms of systems of looking at the icon of the women and finally he said that there are likely to be intertextual references, either to other music videos or to films and TV texts, this provides further gratification and pleasure for the viewers.  Our music video did not include all of these but a few where used.  

Our chosen artist Jack Penate is a Indie/pop artist and he uses some of the following conventions when he produced his music video of torn on the platform. Throughout his video he shows a relationship between the lyrics and the visuals; an example is when he uses puppets to move about with the lyrics and they make a relationship through the lyrics in there movements, to us as a group we thought that it was a brilliant way to illustrate and amplify the song.  Jack Penate also uses a relationship between the visuals and the music to help illustrate the the song. Noticing that Jack Penate uses some of Goodwin’s conventions is important because, it gives us as a group an idea of what type of video we needed to make. weather it was Narrative, conceptual or performance based. These conventions are also unique because they link to the genre of music. His relationship between the visuals and music and the relationship between visuals through illustrating, amplifying and contradicting the lyrics play a huge part into showing us as viewers what type of artist he is. The reason being is because the way he presents his music, for example a rap video would have one central figure doing everything where as this video uses various shots to show his music through including his band and some artistic cartoon characters.

Finally I would like to conclude by comparing our music video to Andrew Goodwin’s conventions. Firstly as a group we had to decide what we where trying to archieve and by doing so watch Jack Penate’s version over and over. At first we decided we was going to be partly narrative and partly conceptual. However, we then realised that these two types were nothing a like and so we changed our ideas into making it narrative and performance based as this would suit us and the music video.  In relation to Goodwin’s theory’s of conventions we use a number of them in our video to create forms of real media products. We have used a relationship between the music and the visuals because we have used performance based, we have also tried to use a style of music video that is iconic towards the artist and finally we have used a range of shots including close ups and medium close ups.  Overall our music video creates a number of different shots and uses a number of different conventions revealed by Andrew Goodwin and therefore, we create a real media product in a number of different forms.    

Digi Pack

Magazine advert analysis

Bellow is a image of our magazine advert. The image shows a picture of the artist smashing a guitar against a piano. We took pictures whilst filming in order to create this. From looking at other magazine adverts we noticed the different logo's involved and so we made ours as realistic as possible. However, the ad had to be relevent to the artist. Therefore, it had to have a indie/rock image towards the viewer so they knew what sort of music the artist produced. Costume and location was also important. We used the green shirt and the bobble hat to get a young indie look as this was stereotypical towards the artist. Included on the ad is when it is going to be released, reviews from other companies, the artists website details and finally the correct font to make it again realistic and apropiate for the genre of artist.

Magazine advert

Links

The aritist we have chosen as you already no by now is Jack Penate. To find out more about him visit www.JackPenate.com.

Costume and Props analysis

In order to create a good music video as a group we needed to makesure the apperance of the artist was realistic.Therefore, bellow are some props and costumes that we used in the Video. From our reasearch into the artist we found that he was a indie, rock type artist anbd therefore, a kahki green shirt seemed to be suitable. In the video it was buttoned all the way to the top because in Jack Penate's music video this was his apperance. The grey bobble hat then just added a further indie/rock vibe to the performer. An acoustic guitar was also used in the video this also backs the apperance of the artist to make it as realistic as possible. Bellow is some poictures to show the costumes and props.

Costume and Props 1

Costume and Props 2

Costume and props 3

Costumes and Props 4

Story Board

Story boards

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Sketch idea of magazine ad design

Loction where we filmed 2

Location of where we filmed

Letter of permission for filming in different locations

A2 Media Studies


Year 13 boys from The Windsor Boys’ school are currently filming a music video for their A2 media studies course. This letter requests permission from passengers to film them at Windsor and slough train stations.

The music Video uses the title “torn on the platform” by Jack Penate. The film once edited, will only be shown to the media teachers at the school and to the OCR exam board.

If you could spare a short amount of time so that we may film a small clip of you, we would be very Grateful.

Mrs S.Oddy The Windsor Boys' School Media:__________________






Students:

Train passenger:

Target Audience

Target audience is very important in considering who we want our music video to be watched by and who it targets. Our video was the genre of Indie rock and our target audience is for people in their late teens and early 20’s. From doing research on the artist we believe this is the target audience that he tries to persuade into liking his music. Jack Penate is the artist and is a young man in his 20’s and he is also known to be a DJ in his early years. Therefore, he has a youthful background and the target audience is therefore, explained into late teens and early 20’s. So to attract our audience our video had to have some young influential images to do with the song and it also had to have some performance involved. We believed this idea would be unique and would attract our target audience in the best possible way. We used various camera angles to take shots of Jamie the performer. We also reaserched Jack Penate's videos to see what camera angles he used so we could make the video as realistic as possible. Shots included close ups, medium close ups and long shots and finally shots from side on in a whip pan movement. Editing is also very important when creating the music video because, it had to emphisase the genre type. Our first draft was a mixture of conceptual and narritive and we realised that from the editing techniques we used. To improve upon this we used perfromance and narritive as they link well together and with the genre of music. Editing techniques included frequent cuts at a fast tempo, and or in beat with the song, we used wipes to change scenes as this made a very urbany effect and finally we used a lot of POV (point of View) shots to show where abouts we were and to show the narritive side of the song. Finally to make the music video attractive to our audience we had to think about costume. Costume was used to make Jamie look like he was a indie type rock artist. Therefore, we used a shirt (green buttoned up) he wore a grey bobble hat black skinny trousers and boat shoes. We believed this was the right look for the genre of music. Furthermore, mise en scene included the lighting techniques our first location was a well lighted white wall where the performance took place this was used to show the artist clearly and to makesure we attracted the right audience. Our second location was in the drama studio and we used black drop outs and a white board with one spot light to identify the performance and the artist. A range of locations for the performance we felt was key because it showed the artist in different views and shows a bit of creativity with in the group. All these aspects are aslo used to create a picture for the right target audience.
Target audience research also had to have some statistics involved in it. For example gender split, age ranges and where abouts they live. The gender split for our music video is about 60-40 boys to girls, the reason being is because an indie rock group may traditionally attract more boys than girls and the youthfulness involved may be more over in boys humour than girls. The age range as I have already explained may be between 15-22, the reason being is because this type of music may stereotype later teens and early aged 20 year olds because of the way it is produced. Finally the area in which people live in may be a factor on who likes it. I believe that this sort of genre would come across to people living on the suburbs of cities and to some people in the inner city areas.
This then links to the demographics of the targeted audience. Demographics is most commonly described as, the most recent statistical characteristics of a population. Our demographic audience applies to people living in the middle class jobs so people such as, teachers and graphic designers. Furthermore, it also applies to the demographic group of low middle class people and people at the lowest end of pay. These include students and mainly young people involved in this category. Furthermore, the formation of demographics also follows on to psychographics, these are people who are defined by the way there personality is. Marlow’s Hierarchy is the results into how the segmentation of groups is split. It isn’t just split into personality types it also includes the levels of self esteem that may affect the type of genre a person may like, the safety needs and physiological needs of the viewers. The psychographic viewers for our target audience would be people who are, explorers because the upbeat tempo of the song may be described as a way of discovering, the struggler type may also come involved because of the age range we have made our target audience proven to. These people make “few plans for tomorrow”. These two categories are the psychographic audience that we as a group have tried to attract. The reason being is because our song is upbeat and we believe this is who it would come across to the most.

Risk Assesment

In order to create a good music video, certain precautions must be considered to keep the environment safe. In our music video we have shot in various locations and a risk assessment is appropriate towards it. Shooting in London is the main risk, as there is a reasonably high crime rate. Therefore, we had to be careful on the journey and in London itself.
1) Getting on and off the train was important as sometimes it can become a risk. Especially when there is a gap between the platform and the train.
2) Making sure equipment is also checked on the journey in case it becomes risk to us and others around us. Also without equipment in top form we can’t make a good music video.
These two risks are very small but small risks can become exploited and therefore, become disastress. These were main risks to look out for on the journey. However, bellow is risks we had to keep in mind for when we were in London.
1) As London is a very big and busy place we had to make sure we were aware of what was around us. For example roads and people, where the location was compared to what risks we may face. Filming next to a road could become dangerous as it may distract drivers and people around us might not want to be filmed and therefore, they may get angry so we might have become at risk.
2) Filming in a very busy train station could cause multiple risks. Due to the amount of trains around. Getting to close to the tracks may also be a risk as we could fall and injure ourselves.
3) Making sure again, that equipment was in good shape and that we always had an eye on it, because it may have been noticed by others and could be stolen or arguments may come into hand.
4) Using the equipment properly is also important because it may be a risk to us if we use it wrong. An injury may occur.
5) We also covered all areas of safety by having our mobile phones in case there was a problem. We knew the important emergency numbers we may have needed to use and most importantly our parents knew where and what we were doing.
6) Time awareness is also important because losing track of time may enable us to a risk in London to some members of the public.
These are the risks we had to keep in consideration when we were in London. Keeping to these are very important. Even those some of these are very minor again small risks can become big ones if they are not watched properly.
Our final filming location was in school. School is a lot safer than London and risk assessments were a lot easier to make.
1) Making sure our location was out the way of any other pupils and classrooms that may have risk such as the D.T rooms.
2) Making sure the area that we were filming in was safe to the environment. For example any plug sockets or equipment left out was out the way because they may cause risks to us producing the video.

Each of these assessments are all important risks to keep in consideration when we are filming to make sure that we are safe and to make sure the equipment is safe.

Project Management

Project Management is managing your work to make tasks easier for your group and so we can be successful in our work. As a group we realised that in order to create a good music video we would have to do some project management to help us. We did this by using schedules and creating jobs for each of us in a group. I booked the camera for various days and we tried to keep to those days to film. Therefore, in October I booked the 5th, 12th, and 16th for a camera and a tripod to start filming, our music video. However, it isn’t all to do with booking cameras and filming it also helps if different people have jobs. We split each other into groups so we could get jobs done quickly and efficiently, at a good quality standard. Shahroz was our editor as he has the skills in computing and he would be the best person to be in charge of editing; he did have some help from me and Jamie however. Myself and Jamie where in charge of blog work and organising days to film as the project went on we realised communication was key and doing small amounts on our blog each week would help us.

Ancillary task magazine advert research

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Textual analysis powerpoint

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