E 1 In what ways does your media product use, develop or challenge forms and conventions of real media products

Andrew Goodwin delivered a number of conventions as to what should be involved in a music video. In our music video we used various techniques described by Andrew Goodwin. Goodwin said that to be a good music video it has to have a relationship between the lyrics and visuals, a relationship between the music and the visuals, genres are complex and diverse in terms of music video style and iconography, record companies will demand a lot of close-ups of the main artist or vocalist, Voyeurism is present in many music videos, especially in the treatment of females but also in terms of systems of looking at the icon of the women and finally he said that there are likely to be intertextual references, either to other music videos or to films and TV texts, this provides further gratification and pleasure for the viewers.  Our music video did not include all of these but a few where used.  

Our chosen artist Jack Penate is a Indie/pop artist and he uses some of the following conventions when he produced his music video of torn on the platform. Throughout his video he shows a relationship between the lyrics and the visuals; an example is when he uses puppets to move about with the lyrics and they make a relationship through the lyrics in there movements, to us as a group we thought that it was a brilliant way to illustrate and amplify the song.  Jack Penate also uses a relationship between the visuals and the music to help illustrate the the song. Noticing that Jack Penate uses some of Goodwin’s conventions is important because, it gives us as a group an idea of what type of video we needed to make. weather it was Narrative, conceptual or performance based. These conventions are also unique because they link to the genre of music. His relationship between the visuals and music and the relationship between visuals through illustrating, amplifying and contradicting the lyrics play a huge part into showing us as viewers what type of artist he is. The reason being is because the way he presents his music, for example a rap video would have one central figure doing everything where as this video uses various shots to show his music through including his band and some artistic cartoon characters.

Finally I would like to conclude by comparing our music video to Andrew Goodwin’s conventions. Firstly as a group we had to decide what we where trying to archieve and by doing so watch Jack Penate’s version over and over. At first we decided we was going to be partly narrative and partly conceptual. However, we then realised that these two types were nothing a like and so we changed our ideas into making it narrative and performance based as this would suit us and the music video.  In relation to Goodwin’s theory’s of conventions we use a number of them in our video to create forms of real media products. We have used a relationship between the music and the visuals because we have used performance based, we have also tried to use a style of music video that is iconic towards the artist and finally we have used a range of shots including close ups and medium close ups.  Overall our music video creates a number of different shots and uses a number of different conventions revealed by Andrew Goodwin and therefore, we create a real media product in a number of different forms.    

Digi Pack

Magazine advert analysis

Bellow is a image of our magazine advert. The image shows a picture of the artist smashing a guitar against a piano. We took pictures whilst filming in order to create this. From looking at other magazine adverts we noticed the different logo's involved and so we made ours as realistic as possible. However, the ad had to be relevent to the artist. Therefore, it had to have a indie/rock image towards the viewer so they knew what sort of music the artist produced. Costume and location was also important. We used the green shirt and the bobble hat to get a young indie look as this was stereotypical towards the artist. Included on the ad is when it is going to be released, reviews from other companies, the artists website details and finally the correct font to make it again realistic and apropiate for the genre of artist.

Magazine advert

Links

The aritist we have chosen as you already no by now is Jack Penate. To find out more about him visit www.JackPenate.com.

Costume and Props analysis

In order to create a good music video as a group we needed to makesure the apperance of the artist was realistic.Therefore, bellow are some props and costumes that we used in the Video. From our reasearch into the artist we found that he was a indie, rock type artist anbd therefore, a kahki green shirt seemed to be suitable. In the video it was buttoned all the way to the top because in Jack Penate's music video this was his apperance. The grey bobble hat then just added a further indie/rock vibe to the performer. An acoustic guitar was also used in the video this also backs the apperance of the artist to make it as realistic as possible. Bellow is some poictures to show the costumes and props.

Costume and Props 1

Costume and Props 2

Costume and props 3

Costumes and Props 4

Story Board

Story boards

View more presentations from Shahroz_ahmed.

Sketch idea of magazine ad design

Loction where we filmed 2

Location of where we filmed

Letter of permission for filming in different locations

A2 Media Studies


Year 13 boys from The Windsor Boys’ school are currently filming a music video for their A2 media studies course. This letter requests permission from passengers to film them at Windsor and slough train stations.

The music Video uses the title “torn on the platform” by Jack Penate. The film once edited, will only be shown to the media teachers at the school and to the OCR exam board.

If you could spare a short amount of time so that we may film a small clip of you, we would be very Grateful.

Mrs S.Oddy The Windsor Boys' School Media:__________________






Students:

Train passenger:

Target Audience

Target audience is very important in considering who we want our music video to be watched by and who it targets. Our video was the genre of Indie rock and our target audience is for people in their late teens and early 20’s. From doing research on the artist we believe this is the target audience that he tries to persuade into liking his music. Jack Penate is the artist and is a young man in his 20’s and he is also known to be a DJ in his early years. Therefore, he has a youthful background and the target audience is therefore, explained into late teens and early 20’s. So to attract our audience our video had to have some young influential images to do with the song and it also had to have some performance involved. We believed this idea would be unique and would attract our target audience in the best possible way. We used various camera angles to take shots of Jamie the performer. We also reaserched Jack Penate's videos to see what camera angles he used so we could make the video as realistic as possible. Shots included close ups, medium close ups and long shots and finally shots from side on in a whip pan movement. Editing is also very important when creating the music video because, it had to emphisase the genre type. Our first draft was a mixture of conceptual and narritive and we realised that from the editing techniques we used. To improve upon this we used perfromance and narritive as they link well together and with the genre of music. Editing techniques included frequent cuts at a fast tempo, and or in beat with the song, we used wipes to change scenes as this made a very urbany effect and finally we used a lot of POV (point of View) shots to show where abouts we were and to show the narritive side of the song. Finally to make the music video attractive to our audience we had to think about costume. Costume was used to make Jamie look like he was a indie type rock artist. Therefore, we used a shirt (green buttoned up) he wore a grey bobble hat black skinny trousers and boat shoes. We believed this was the right look for the genre of music. Furthermore, mise en scene included the lighting techniques our first location was a well lighted white wall where the performance took place this was used to show the artist clearly and to makesure we attracted the right audience. Our second location was in the drama studio and we used black drop outs and a white board with one spot light to identify the performance and the artist. A range of locations for the performance we felt was key because it showed the artist in different views and shows a bit of creativity with in the group. All these aspects are aslo used to create a picture for the right target audience.
Target audience research also had to have some statistics involved in it. For example gender split, age ranges and where abouts they live. The gender split for our music video is about 60-40 boys to girls, the reason being is because an indie rock group may traditionally attract more boys than girls and the youthfulness involved may be more over in boys humour than girls. The age range as I have already explained may be between 15-22, the reason being is because this type of music may stereotype later teens and early aged 20 year olds because of the way it is produced. Finally the area in which people live in may be a factor on who likes it. I believe that this sort of genre would come across to people living on the suburbs of cities and to some people in the inner city areas.
This then links to the demographics of the targeted audience. Demographics is most commonly described as, the most recent statistical characteristics of a population. Our demographic audience applies to people living in the middle class jobs so people such as, teachers and graphic designers. Furthermore, it also applies to the demographic group of low middle class people and people at the lowest end of pay. These include students and mainly young people involved in this category. Furthermore, the formation of demographics also follows on to psychographics, these are people who are defined by the way there personality is. Marlow’s Hierarchy is the results into how the segmentation of groups is split. It isn’t just split into personality types it also includes the levels of self esteem that may affect the type of genre a person may like, the safety needs and physiological needs of the viewers. The psychographic viewers for our target audience would be people who are, explorers because the upbeat tempo of the song may be described as a way of discovering, the struggler type may also come involved because of the age range we have made our target audience proven to. These people make “few plans for tomorrow”. These two categories are the psychographic audience that we as a group have tried to attract. The reason being is because our song is upbeat and we believe this is who it would come across to the most.

Risk Assesment

In order to create a good music video, certain precautions must be considered to keep the environment safe. In our music video we have shot in various locations and a risk assessment is appropriate towards it. Shooting in London is the main risk, as there is a reasonably high crime rate. Therefore, we had to be careful on the journey and in London itself.
1) Getting on and off the train was important as sometimes it can become a risk. Especially when there is a gap between the platform and the train.
2) Making sure equipment is also checked on the journey in case it becomes risk to us and others around us. Also without equipment in top form we can’t make a good music video.
These two risks are very small but small risks can become exploited and therefore, become disastress. These were main risks to look out for on the journey. However, bellow is risks we had to keep in mind for when we were in London.
1) As London is a very big and busy place we had to make sure we were aware of what was around us. For example roads and people, where the location was compared to what risks we may face. Filming next to a road could become dangerous as it may distract drivers and people around us might not want to be filmed and therefore, they may get angry so we might have become at risk.
2) Filming in a very busy train station could cause multiple risks. Due to the amount of trains around. Getting to close to the tracks may also be a risk as we could fall and injure ourselves.
3) Making sure again, that equipment was in good shape and that we always had an eye on it, because it may have been noticed by others and could be stolen or arguments may come into hand.
4) Using the equipment properly is also important because it may be a risk to us if we use it wrong. An injury may occur.
5) We also covered all areas of safety by having our mobile phones in case there was a problem. We knew the important emergency numbers we may have needed to use and most importantly our parents knew where and what we were doing.
6) Time awareness is also important because losing track of time may enable us to a risk in London to some members of the public.
These are the risks we had to keep in consideration when we were in London. Keeping to these are very important. Even those some of these are very minor again small risks can become big ones if they are not watched properly.
Our final filming location was in school. School is a lot safer than London and risk assessments were a lot easier to make.
1) Making sure our location was out the way of any other pupils and classrooms that may have risk such as the D.T rooms.
2) Making sure the area that we were filming in was safe to the environment. For example any plug sockets or equipment left out was out the way because they may cause risks to us producing the video.

Each of these assessments are all important risks to keep in consideration when we are filming to make sure that we are safe and to make sure the equipment is safe.

Project Management

Project Management is managing your work to make tasks easier for your group and so we can be successful in our work. As a group we realised that in order to create a good music video we would have to do some project management to help us. We did this by using schedules and creating jobs for each of us in a group. I booked the camera for various days and we tried to keep to those days to film. Therefore, in October I booked the 5th, 12th, and 16th for a camera and a tripod to start filming, our music video. However, it isn’t all to do with booking cameras and filming it also helps if different people have jobs. We split each other into groups so we could get jobs done quickly and efficiently, at a good quality standard. Shahroz was our editor as he has the skills in computing and he would be the best person to be in charge of editing; he did have some help from me and Jamie however. Myself and Jamie where in charge of blog work and organising days to film as the project went on we realised communication was key and doing small amounts on our blog each week would help us.

Ancillary task magazine advert research

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Textual analysis powerpoint

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<div style="width:425px" id="__ss_9950456"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/butlh002/textual-analysis-powerpoint-9950456" title="Textual analysis powerpoint" target="_blank">Textual analysis powerpoint</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/9950456" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/butlh002" target="_blank">Harry Butler</a> </div> </div>

Jack Penate Lyrics Torn On the Platform

Once more just before Im leaving
Torn on the platform
Once more just before Im leaving
Torn on the platform

Cos Ill miss you and I love you
I know this is over just for mow
Cos I miss you, ohh, how I miss you
Youre not my girl you’re my town

A weekend away, leave the city today
Dont want the big smoke to leave me behind
The train leaves at 2, platform 3 Waterloo
50 p to the tramp makes me feel kind

I get a good seat , with a table my feet
Are up on the one in front everyone stares
Why do they care, like theres feelings in chairs
Trapped for 3 hours until I get there

Cos my
Eyes, eyes, eyes
Are not
Dry, dry, dry
As I
Realise, ise, ise
That in a few minutes this train will be gone
Sighs, sighs, sighs
City
Fly’s, fly’s, fly’s
Wonder
Why, why, why
Would anyone want to leave where I come from?

Torn on the platform
Torn on the platform
Torn on the platform

It’s 1.58 wish that I had been late
And missed the train and given them an excuse
But what is the use, I’ve less slack than a nouse
Do or die stay or go what shall I choose

Cos my
Eyes, eyes, eyes
Are not
Dry, dry, dry
As I
Realise, ise, ise
That in a few minutes this train will be gone
Sighs, sighs, sighs
City
Fly’s, fly’s, fly’s
Wonder
Why, why, why
Would anyone want to leave where I come from?

Torn on the platform
Torn on the platform
Torn on the platform

Like in a film the motion starts to slow
As the beeping carriage doors begine to close
Momenterily I’m standing froze
Then I jump between the gap
Land on the platform flat

I’m not

Torn on the platform
Torn on the platform
Torn on the platform

production logo

Initial ideas

  Choosing our music video was harder than we thought.  We decided to look at videos from the type of genre that we liked, which included Hip Hop, R&B, Rap and Dance.  These videos where included in our textual analysis essays.  Toddla T "take it back" was an initiall idea and came under the genre of Dance.  We liked the song but didnt think we had the resources to film this song.  We decided to go more mainstream and looked at a video by Chris Brown.  However, a mainstream artist is well known and to be compared to his video would actually probally prove to be too difficult.  Looking at other peoples ideas in class we decided to choose an Indie/Rock genre song by Jack Penate "torn on the platform".  We learnt that it had a much bigger target audience and would be easier to create rarther than the genres we listened to or liked.

textual analysis essay 3

Chris Brown “With You”

Chris Brown was born in 1989 and is an American R&B singer and song writer.  He made his debut album in 2005.  Since he has become a world famous actor and singer and is debatably one of the world’s best at what he does.  Chris Brown’s song “With You” was a worldwide commercial and critical success, becoming Brown's second best-selling single and Exclusive's most successful release. The single performed well on the U.S. Billboard Hot 100, remaining at number two for six non-consecutive weeks.  The music video was shot in Los Angeles, California on November 20, 2007. It premiered on music video channels MTV, BET, and Fuse TV during the week of December 3, 2007.  "With You" has become Brown's second biggest worldwide hit behind "Run It!". The single debuted on the US Billboard Hot 100 at number seventy-two on December 15, 2007. It ascended to number-forty the following week, after an increase in digital sales and radio airplay. "With You" eventually peaked at number-two on the chart on February 16, 2008.  In 2008 the UK public voted it as 8^th in the charts, before it moved up to first which is where it stayed for a month. The characters of the song involve Chris Brown being the main actor and lead singer; there are fill ins used to make the video look like it is an everyday life storyline, there are also a couple which are there to emphasis love in the video and finally the girl he loves id also included at the end of the video.
Chris had an idea of making a love R&B song which involved him recovering from a long lasting relationship with a girl.  The lyric’s in the song and the way he performs them has shown oblivious hurt and pain to him.  “Hey lil mamma, Ohh, you’re a stunner hot lil nigga, yes you’re a winner and I’m so glad that your mine you are one of a kind” These lyrics show immediate passion towards this girl.  His ideas of how he performed the music video also gave a bigger indicator of to how much he loved this girl.  He is filmed at many different angles walking down an American road; many tilts are used as well as bird eye view shots.  The fact that the tilt shot was used suggests that he is distressed and the effect of using a Bird’s eye view shot also shows that he is down because a zoom is then used and a sympathetic feeling is used as the camera moves from a high to a low.  It is also emphasized when a couple walks past him on the pavement and is holding hands.  
Furthermore, in this video Chris also has some conceptual concepts involved.  His ideas came from past experiences in up and down relationships with girlfriends, most recently the outbreak of Chris’s relationship with Pop singer Beyonce.  However, Chris also has had some very successful relationships and possibly is a reason to why he could think of such meaningful and loving lyrics to put in this track called ‘With You’.  Furthermore, throughout the music video he uses some very clever ideas to get the message across to that this girl means a lot to him.  For instance in the video his jumper changes from three different colours which may also represent love.  It changes from green meaning bad and gloomy to purple which is a warmer colour to suggest he may be feeling better and then eventually it changes to red; this is a significant colour as the colour represents love and romance.  Some lyrics from the track also represent the idea of the music video.  “With every kiss and every hug you make me fall in love”, the lyrics have a certain rhyme to them and is almost the sort of words you may use to put in a love poem.  This lyric just justifies the meaningful lyrics he uses to emphasis his love for this one character.
Performance is also another key factor as to the point Chris uses to show love.  The video includes a lot of dancing and the choreography explains love and the way Chris dances also emphasises this.  Chris shows his point by using a lot of eye contact with the camera and also the use of arm movements helps the viewer realise that he means the words that he is saying.  Furthermore, the camera use is also very clever to emphasis the performance even more.  A lot of Birds eye view shots are used at the start and at the end of the music video to show a couple together from a distance and this also helps represent the lyrics with the meaning of love.  The video is filmed as a normal everyday life situation as Chris gets on the bus when a girl realises him sitting by himself; this also uses a sense of heroism as Chris is showing that no matter where you are you could meet someone and this also may give an instant ego boost to the song; as the image is positive to the viewers. 
Finally the most important part of the music video is the storyline.  The reason being is because, its shows the viewer what Chris is trying to get across to his fans and viewers in general.  As I have said Chris’s music video has a concept of losing a girl and then eventually getting her back.  His ideas to show the concept of love where combined through Narrative, Concept and Performance.  However, without a storyline the song could never have been produced.  The storyline starts when Chris is walking along the road and he is obliviously in some distress as this is shown through a jumper change in colour and the lyrics being used shows that he is truly in love.  As he walks further he notices a couple walking together which makes matters worst but the lyrics show further and deeper emotion towards his song and his lover.  As the song continues he gets on a bus as to where the tone of music changes.   He finally gets off and then sits on a bench to where his girlfriend comes and sits with him. By the end of the song it becomes obiouvous to the viewers that he is with her by the end of the song as the bird eye view shot is used and shows a romantic ending of Chris with his girlfriend.    
 
http://www.youtube.com/results?search_query=chris+brown+with+you&aq=f                

Harry Butler  Year 13

textual analysis essay 2

The kooks ‘she moves in her own way’

The Kooks are an English indie rock band formed in Brighton, East Sussex, in 2001.  Formed by Luke Pritchard (vocals/guitar), Hugh Harris (lead guitar), Paul Garred (drums), and Max Rafferty (bass guitar).  After some success the kooks signed to Virgin Records just three months after forming and to this day are a popular indie rock band with their mainstream songs of Naive and She moves in her way; these two songs are most recognizable to their fans and also to the general public.  The Kooks, had been influenced by David Bowie, Queen and Bear Cavalry to create their entertaining music.  Furthermore, there most successful album created has by far been Inside In / Inside Out; which featured ‘Naive’ and ‘She moves in her own way’.  The band managed to reach 3^rd in the American best album charts of the month and managed to stay 5^th in the charts in the U.K for 2 months.  The song I’m going to talk about is ‘She moves in her own way’, this song was very successful and is explained how the song was created through the music video, when the band went on tour too Mexico. 

The kooks made the song in 2006, and came up with the song in Mexico when they were on tour.  Furthermore, it was created with a reason behind it The Kooks designed their song through the different cultures that they had experienced from going to different countries and as a young indie band noticed women are different in other countries and therefore quite amusingly, came up the name she moves in her own way.  The band use a range of techniques in their music video to get the message of culture of different women towards their fans and viewers in the public and helps to notice that people can be defined different because of where they are from. 

The band uses a range of techniques to show their purpose of how different countries have different cultures.  Firstly camera and editing shots.  These camera shots however, dont become visible until further on in the video.  The first shot used is an establishing shot of an ally way where a number of different girls are there at this point cuts are used quickly and are in sync to the beat of the drum.  Cuts are used in sync with the drum beat throughout the song and allows the viewers to see different parts of the band on their tour but also show many different images of the culture in Mexico.   The cameras uses mainly close ups and establishing shots with a tilt throughout the video.  These two camera techniques are good to use when cutting quickly.  A use of temporal ellipsis is also obvious through how time has passed through each day and again backs up their point of seeing how culture is in the day and evening.  Many camera shots are used on the tour bus, to show that the band are on tour.  Furthermore, when vocals are not being said close ups are used on the drummer and the guitarist and this again emphases that they are a band on tour due to the way that they act and this also states that these people are a star image of the band.  These techniques are always however, backed up by lyrics, ‘she moves in her own way’ is said mainly on the tour bus or when a piece of scenery is placed on a scene; this emphases culture again due to different scenery and is linked with different scenery on different women in different countries.      

A sense of notion also becomes applicable to viewers this is because of the way the band look at different bits of scenery and a lot of eye line match is used to do this.  These notions of looks however, have no sexual preference as such but would have been chosen so the viewers have a idea of who is singing in the song and also to give some mystery of who they may be looking at. 

Mise en scene also has a preference as to where the band is, and also helps back up the cultural aspects of the song.  The band are dressed in jeans and have an indie/ rock band look which suits there genre and creates a good image towards this song “she moves in her own way”.

textual analysis essay 1

Toddla T ‘Take It Back’

The music video I am analysing is a video made by an artist called Toddla T the track is called “take it back”.   Toddla T was born in 1985 in Sheffield and started out DJing at the young age of 14 and since has produced two top albums; “Skanky Skanky” and “Watch me Dance”.  The genre of Toddla T’s music is mainly Hip Hop, Dance and House Grime.  The track “take it back” is a dance/hip hop mix.  The video shows some broad characteristics towards the genre of the music.  “Take It Back” is filmed in an estate in London.  The video involves all young characters wearing hoodies, caps and tracksuits; this type of costume is a big give away to the viewer that, the genre of the music is hip/hop and the mix has a dance vibe to it.

The lyrics in the video have a positive relationship towards the visuals and also helps back up the genre of the music.  The Video is based in an estate and due to the loud music playing from the estate house it brings more people and creates a party scene which is ironic due to the genre of the music.  Furthermore, this is also shown between the relationship of the music and the visuals.  Throughout the whole track, only one lyric is used to change the pace of the music to the way the visuals move around the room. The lyric “Take It Back” creates a slow motion scene between the characters and in a way creates a narrative throughout.  However, once again the scenes of people dancing again supports the genre characteristics of dance and Hip Hop.  In my opinion the music video is mainly performance based due to the amount of dancing and creativity being used throughout the track.  Furthermore, I believe that the track also has a very small aspect of concept, because it has a DJ/Club scene and I think they are trying to create that concept towards their viewer.

Due to the small clips of the main characters of the video, I think that the produces are trying to sell the track to the youth and the young 20’s generation.  The image of the music artists also creates an image of who they are trying to sell the track to.  However, compared to other videos made by the artist this video, is slightly different.  Toddla T seems to create un realistic images in his other music videos and he also like to use animation especially when creating a dance mix such as “Watch me dance” and “Fill up mi portion”, however, his choice of genre and the way he shows his music does still help support his genre especially in dance. 

Throughout, Toddla T creates only one moment of notion looking in his video.  Only one type of sexual references is used in the video and this is used through costume of some of the women in the video this is used because of the dancing involved in the video and in modern times, is seen as appropriate to the video and music.  Furthermore, a young boy is used to guard the door in the flat estate and is very stereotypical of the genre as he image creates crime and hoodies for example.  The one notion of looking is used when the young boy looks through the peep hole in the door to a man asking them to turn the music down. This stereotype defines young people in the way they act and represent themselves into young and having a good time and is another way the producers have used the music video as a selling point and defines the age range.  This music video would also relate to a number of other music videos in this century.  Toddla T’s video would relate to a number of David Guetta’s videos and a band named Chase and Status. These videos all have the same age range and are used in the same way in which they are performed. 

Overall, there are some key points to sum up the whole music video.  The relationship between the visuals and the lyrics was a main point because it emphasised the vibe towards young people and did back up the characteristics of the genre and the same concept goes with the relationship between the music and the visuals.  The close ups which were used rarely and quickly but also emphasised the genre of the track.  Furthermore, the representation of the video was the main selling point into how the image came across to young people.  Furthermore, the video also had a different scene to how Toddla T usually creates his videos and this may have also created a positive effect on his track.  Toddla T sold over 1 million tracks from the album watch me dance which included the track “Take It Back”.

Harry Butler

 http://www.youtube.com/watch?v=tAqENlABNQk  

    

 

 

      

   

CD Cover analysis

Example, is an English singer and rapper signed to Data Records. His name arose due to his initials being E.G., which is also an abbreviation of the Latin phrase "exempli gratia", which means, "for example".  Won't Go Quietly is the second studio album from British rapper Example. It was released as a digital download on 20 June 2010, with the release of the album to the public just the following day.  As you can see from looking at the CD cover it shows 9 different images of the artist in which he is posing in many different ways.  This is helpful because it helps establish the artist and possibly help the viewer establish what type of genre Example is.  Furthermore, the title has been made very simple therefore, making it easy for the viewer to firstly read the writing and secondly establish who the artist is.  The artist has chosen a simple but bold title making it stand out in shop windows so that music fans take intrest into what Example has to offer.  The cover also shows the parental advisory logo at the bottom of it, this has to be put on an album if certain limits are broken which therefore, makes it inappropriate for children at a young age; it also makes the CD cover look more professional to the viewers/fans.  Finally, Example is holding up two signs which are the name of the album and the name of one of the songs in the album, this shows that the album has a main feature to it and draws the viewers in more intently to buy the CD. 

Ancillary Task

Ancillary Task

The Ancillary piece of my coursework this year could prove to be very important with my overall grade.  In terms of Production 40 marks will be allocated, and 10 marks will be allocated for the two ancillary tasks.  The production of my work should be made clear, so that the relationship between tasks should show a clear identity across the whole package.  Therefore, to make my work as good as it can be, I must create a clear sense of brand identity.  The mark scheme contains four levels as to where marks are allocated to my work.  The able bellow states this:

Level	Production marks	Ancillary marks
1	0-14	0-3
2	15-23	4-6
3	24-31	7-8
4	32-40	9-10

Level	Production marks	Ancillary marks
1	0-14	0-3
2	15-23	4-6
3	24-31	7-8
4	32-40	9-10

Introduction

Welcome to my A2 media project.  At AS level a me; and 3 other members, Jamie Burton, Justin Edlagan and Sagar Babar; produced a film opening called The Unencounted which was based on a horror type genre.  This year we have the choice either to make a Music Video or a Short film.  At the moment our thinking is going mostly towards a Music Video.